ProToast on The View
Check out The View today at 11am EST on ABC, ProToast will be featured as a great Father’s Day gift! What are you giving your dad on Sunday?
Check out The View today at 11am EST on ABC, ProToast will be featured as a great Father’s Day gift! What are you giving your dad on Sunday?
Make sure to grab your dad a ProToast toaster this father’s day. In the June 21, 2010 edition of People Magazine ProToast is featured as a top pick for father’s day gifts. This Sunday make sure you AND your dad toast your team!
Tune in to Home Shopping Network tomorrow at 3pm where ProToast will be available for purchase in all 30 MLB varieties…more info to come via twitter tomorrow, make sure you’re following @protoast!
USA Today recognized ProToast as a new, innovative, and edible licensee, check out how ProToast measures up to other edible NBA licensed products.
Make sure you check out USA Today’s coverage of ProToast as a new innovative and edible licensee. The article can be found here: http://bit.ly/dukcs7. Pictures of ProToast in the USA Today coverage can be found here: http://bit.ly/bV23KB
Let’s take a quick moment away from the City Sandwich Tour to update on some of the insane press that ProToast has received in the last 48 HRS.
CNBC - SportsBIZ with Darren Rovell :: Is Logo Toast The Next Big Thing?
VIDEO :: ProToast Live on Good Day NY from Yankee Stadium
SB Nation :: The Kansas City Royals Are No Longer …
VIDEO :: Phillies Gear for 2010 on The 10! Show
Fanster :: Finally, your MLB Team Immortalized in Toast Form
Queen of Sports :: Father’s Day Present - Logo Toast
The Last Angry Fan :: The Cubs are Now Toast …
And as Fanster said … “Mr. Toast Approves”
From the East Coast to the West Coast …. Welcome to LA!
Whether you’re here to find your big break or catch the Angels and Lakers in action, one thing is for sure …. There’s no shortage of fantastic food finds in the “Entertainment Capital of the World”. But before you go all Hollywood by dining at Chateau Marmont or Ivy there’s one thing you have to try first :: Authentic French Dip.
It’s a little know fact but this simple hot sandwich consisting of thinly sliced roast beef served au jus (with juice) has its origins in The Hills. In fact, two restaurants claim to have invented it.
Cole’s Pacific Electric Buffet // Philippe The Original
As to who was first, well, we will never really know for sure. Yes, both restaurants were established in 1908. However, Cole’s claims to have invented the sandwich shortly after the restaurant opened in 1908, while Philippe’s claims that owner Philippe Mathieu created it in 1918.
COLE’S PACIFIC ELECTRIC BUFFET
Located at 118 East 6th Street in the Historic Core district of downtown LA, Cole’s had bragged about being the oldest restaurant and bar in the city until it closed for remodeling in March 2007.
How was Cole’s French Dip was invented? … As written on their menu to this day … Back in 1908, “Jack Garlington, Cole’s house chef, dips French bread in au jus to soften it for a customer with bad gums.” Interesting solution to dental issues.
PHILIPPE’S THE ORIGINAL
Located at 1001 N. Alameda Street, in the Historical District of Los Angeles, Philippe’s has been serving hungry patrons since it opened in 1908 and then relocated in 1951. But don’t expect any white table cloth treatment here. At Philippe’s meals are served cafeteria-style on paper plates and customers carry them back on trays to rows of wooden tables.
For a little extra bonus … Philippe’s is equally famous for serving cups of Fresh Regular Cups of Coffee for 9 Cents, in honor of old-fashioned prices.
How Philippe’s French Dip invented? … Oh boy, this legend isn’t that cut and dry. There’s a ton of tales floating around out there. And by a ton I mean a ton. But according to their site, “one day back in 1918, while making a sandwich, Mathieu inadvertently dropped a sliced french roll into a roasting pan filled with hot juice. His customer, a police officer, asked for the sandwich anyway and returned with friends the next day for more. Thus was born the French Dipped Sandwich. So called either because the of Mathieu French heritage, the French roll the sandwich is made on or because, coincidentally, the police officers surname was French.”
So let me get this straight a Frenchmen, a French Roll and a police officer named French. Guess only history will know for sure.

What better way to kick of the City Sandwich Tour then a quick visit to NYC. I don’t know about you but when we think of sandwiches here, only one word comes to mind – DELI.
Whether you’re looking for hot pastrami on rye, corned beef or even matzo ball soup these picks won’t do you wrong.
KATZ’S DELICATESSEN
Since 1888, Katz’s Deli in the Lower East Side at 205 East Houston Street has been serving up tons (literally) of the only hand-carved meats in the city. Beyond a certain scene in “When Harry Met Sally” …. Katz’s is even more well know for dishing out sandwiches so large that they actually dare you to finish one. Don’t believe us … Google it. They carve up 5,000 pounds of corned beef, 2,000 pounds of salami and 12,000 hot dogs every week.
MAY WE RECOMMEND :: KATZ’S HOT PASTRAMI
$14.95 … but as their menu says “smoked to juicy perfection and hand carved to your specifications (ask for Mayo at your own peril)”
2ND AVE. DELI
It might not be located on 2nd Avenue anymore … But since 2007 this re-opened deli at 162 East 33rd Street (between Lexington Avenue and Third Avenue) has been plating family-friendly fare in the spirit of Abe Lebewohl, the original founder who was murdered in 1996.
MAY WE RECOMMEND :: ANY THREE DECKER SANDWICH
But for the adventurous the #3. Simple Tongue, Corned Beef, Salami, Coleslaw and Russian Dressing. And as they say “We cure our own Corned Beef and Tongue and think you’ll agree when you taste them…There’s no finer anywhere.”
CARNEGIE DELI
Located in midtown on 7th Avenue between 54th and 55th Streets, the Carnegie Deli has one simple motto, “If you can finish your meal, we’ve done something wrong.”
With most sandwiches coming in with AT LEAST one pound or more of meat, they sure do their part. And if that’s not enough they also have one pound slices of cheesecake for order.
The only thing to watch out for is their cash only policy, $3 surcharge to share the huge sandwiches and surly waiters who like to impart some of the gruffness of New York onto visitors.
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Are Your Ready For Week One? APRIL 12 - 16TH
- 12th - New York City
- 13th - Los Angeles
- 14th - Chicago
- 15th - Baltimore / Washington
- 16th - Boston
GET READY FOR CITY SANDWICH TOUR 2010?
Starting April 12th … ProToast and Pangea Brands will be embarking on an 8 Week // 40 City Tour bring you the best Sandwich finds in the nation.
Check back tomorrow for Complete Tour Dates!